The Beams Plus story started back in 1976, when the brand opened a 231 square foot store within another store in the heart of Harajuku, Tokyo. The idea for the brand was simple, to give the city of Tokyo and beyond a totally authentic taste of Preppy and Ivy League America, importing fashion and homeware from across the pond in there tiny retail store that resembled a UCLA student dorm room. Fast forward to 1999, and the iconic Beams Lifestyle store also became a menswear brand, calling itself BEAMS PLUS. For the last 25 years, the brand has focused on re-producing and adapting classic and heritage clothing from the glory years of Varsity and preppy culture (40’s - 60’s), focusing on cardigans, military style chinos, sweats, a vast array of button down shirts and some of the best jackets and outerwear you will ever see. Simply put, they are our clothing heroes.

. 100% Cotton. 

. A soft and light dress shirt plain weave fabric.

. A London, block stripe.

. One chest pocket with button down collar.

. One of Beams’ 100 icons of the past 50 years.

. A real dress shirt feel. 

. A Slightly more fitted, dress shirt style and fit. We recommend sizing up for a more relaxed fit. 

. Made in Japan

.·  Please see exact measurements in our SIZE GUIDE.